I started this project with a quick research period to better understand sixy product offering. Once complete I then got to work developing a new look for their brand. That work was then assembled into a quick brand document which was then used for the visual design of the new sixy site.
Logo
Inspired by architecture blueprints, I used simple geometry and line weight as the basis for the brand style. With this in mind I used a triangle, representing a roof, as the main graphical element for the brand. Using this triangle along with simple geometry, I created the sixy logo.
Colours
Continuing with the house and architecture theme I create a harmonious colour group using colours often found in luxury homes: Ivory, Terracotta, Slate, Steel, and Ocean Breeze
Brand Guide
Once the brad identity and logo were set I created a brand guide to help consistently apply the brand across the new site as well as any supporting brand material.
Site development
With an awesome new brand ready it was then time to overhaul their website. My first steps were to document the existing site. This was completed in the form of a site overview and user journeys
Social & marketing material
As well as the site, I also created social media profile and hero images and event material.
Social media
LinkedIn banner
Facebook hero
X hero
Event material
